ABC of Golf News Feed

Can Using Golfing Gadgets Really Improve Your Game

Can using golfing gadgets really improve your golf game? "Well, that very much depends on which golfing gadgets are being used and for what purpose" says Alan Whitehead, owner and creator of the newly launched comparison and informational website - GreatGolfingGadgets.com � which, although based in the leafy golfing county of Surrey in the UK, has an international appeal.

"For example", Whitehead goes on to explain, "take the huge advancement in technology in recent years of golf course GPS mapping systems. With some of the more advanced models, all a golfer has to do is turn it on and the unit automatically knows which course and hole they are playing. Now that really is useful! There's also the added bonus when using one of these GPS units that they will definitely help speed-up the overall pace of play � and that's got to be a good thing for everyone's game!.�

Playing off a useful 10 handicap, Alan Whitehead decided to set up Great Golfing Gadgets.com after becoming a little weary of forever receiving what were thought to be `nifty little golfing gadgets' from well meaning, but non-golfing, friends and relatives. For birthdays, Christmas, Father's Day, in fact virtually every occasion thought suitable by said friends and relatives to dip into the inexhaustible golf accessories gift market.

Not to be misunderstood, Whitehead is at pains to point out that, even though he is highly appreciative of his friends and relatives efforts at sourcing what they believed to be very reasonable golf gifts, as he now ruefully admits, "an awful lot these `nifty gadgets' are actually quite useless to the avid golfer and are often very soon discarded; if indeed they are ever taken out of the wrapping!�

"The whole purpose of this new `Great Golfing Gadgets.com' website�, says Whitehead "is to highlight some of the more useful items that a keen golfer would really appreciate. For example, there are some really innovative golf swing training aides available to help eradicate such deadly swing faults as `coming over the top', `reverse pivoting', `misalignment' as well as cures for `slicing' and `hooking' the golf ball, and a lot more besides; if only one knew where to look and, just as importantly, which gadget would be most appropriate.�

Whitehead further explains "this new website is therefore dedicated to all the recreational golfers out there, whatever standard they may have reached � from just beginning golfers through to low single figure handicappers � to help them improve their overall golf game (and year round golf fitness) using a selection of really useful golfing gadgets and accessories that actually `does what it says on the tin'�

Whitehead sums up by saying "each article or post on the `Great Golfing Gadgets.com' website deals with a wide variety of different topics; each one focussing on providing in-depth research and information to provide real solutions to the many problems experienced by golfers of all standards around the world.�

Callaway Golf introduces the Hex Black Tour

Callaway Golf Company (NYSE: ELY) today announced the March 2nd worldwide availability of the all-new HEX Black Tour� golf ball. The product of a multi-year Research & Development enterprise, Callaway's HEX Black Tour features a host of new and proprietary technologies that differentiate this ultra-premium golf ball from every round, white, dimpled, 1.620-ounce ball in the game. The engineering advancements�including an innovative dual-core construction, an exceptionally durable cover material and revolutionary HEX Aerodynamics�combine to deliver a five-piece golf ball with better Spin Separation and all-around performance characteristics than any previous introduction from Callaway.

A golf ball that yields distance-enhancing low spin off the tee, while still providing the superior control that comes from generating more spin around the greens, has long been held as the "holy grail� of golf ball design. The measured differential between the high spin generated on shorter approach shots into the green and the optimal low spin off the driver for maximum distance off the tee is called Spin Separation, and Callaway's all-new HEX Black Tour has it in spades.

"I've had more fun working on my game with the new HEX Black Tour ball than I have in years because I've been able to hit shots around the green that I haven't been able to hit since the '90s with wound balls,� said four-time Major Champion and Callaway Golf staff professional Phil Mickelson. "The amazing thing to me is the spin separation; how this ball spins so much from 40 yards in, and yet spins so little off the driver and goes so far. I've never seen a ball with that combination of short-range control and distance.�

"We took a unique approach in the design of our new HEX Black Tour golf ball and the investments we've made in new technology over the past few years have culminated in this innovative 5-piece construction,� said Dave Bartels, Sr. Director, Golf Ball Research & Development, Callaway Golf. The level of Spin Separation golfers will experience can be attributed to our advanced i-Core technology and new DuraSpin cover material. Our advanced dual-mantle system and optimized HEX Aerodynamic design produce the ball speed and flight characteristics to benefit all golfers.�

Offering complete performance from tee to green with exceptional feel, the HEX Black Tour golf ball's construction includes various layers of innovative technology, all offering functional and meaningful advancements. These technologies and the benefits of each are outlined below:

i-Core Technology
This dual core construction maximizes the compression difference between the inner and outer core layers. The extremely soft inner core helps reduce spin off the tee for more distance, while the high compression outer core creates higher spin closer to the green for more control with irons and wedges. This relationship allows HEX Black Tour to achieve higher Spin Separation than any of our previous products.

Dual Mantle
Both the inner and outer mantles are comprised of ionomer blends in different ratios to affect the hardness and resilience of each mantle layer. In combination, the soft inner and firm outer mantles protect the high-tech dual core while producing powerful ball speeds across a range of swing speeds.

DuraSpin Cover
This proprietary cover formulation was developed using a unique thermoplastic urethane (TPU) blend with excellent mechanical properties and durability characteristics. Compared to previous materials employed by Callaway, durability has significantly improved to better prevent marks and scratches throughout the round. The new DuraSpin cover is also very soft and gives players the feel and exceptional short-game spin they seek in a high performance Tour golf ball.

HEX Aerodynamics
Callaway's patented HEX Aerodynamics produce 100 percent surface area coverage on a golf ball whereas traditional round dimples typically cover only 88 percent of the surface. HEX Black Tour has the traditional HEX appearance, but with an enhanced surface contour, a more consistent finish system, and optimized performance resulting from hours upon hours of aerodynamic development. This highly engineered pattern provides the best aerodynamic performance ever in a Callaway golf ball, reducing drag and promoting a stable, penetrating ball flight in all types of playing conditions.

HEX Black Tour will be available on March 2nd at a New Product Introduction Retail Price of $45.99 per dozen.

All-Star Celebrity Golf Invitational 2012

Orlando, FL- Today organizers of the All Star Celebrity Golf Invitational being held on February 24th, 2012 at Arnold Palmer's Bay Hill Club & Lodge would like to announce the following celebrities, players, and sponsors.

Anthony Anderson will serve as the distinguished VIP Tournament Host and Guest Emcee. Anthony Anderson, actor ("Law and Order", "Barbershop"), comedian and host of the Golf Channel's "Golf in America�.

Flozell "The Hotel� Adams played college football at Michigan State and was drafted by the Dallas Cowboys in the second round of the 1998 NFL Draft. He played for the Dallas Cowboys from 1998-2009, and then played for Pittsburgh Steelers. Adams is a five-time Pro Bowl selection 2003�2004 and 2006�2008.

Nick Anderson is a former NBA standout. Anderson spent thirteen years in the NBA beginning in 1989, most of them with the Orlando Magic. Anderson scored more than 10,000 points in a Magic uniform but is remembered just as much for the assists he gives off the court. Some around the Orlando community dubbed him "Saint Nick� for his generosity that earned him the inaugural Rich and Helen DeVos Community Enrichment Award in 1996.

Rock Cartwright is running back for the Oakland Raiders. Drafted by the Washington Redskins, he broke the Redskins' single-season kickoff return yards record with 64 returns for 1,541 yards.

Darrell Green is a former cornerback in the NFL who played for the Washington Redskins from 1983 to 2002. He is widely considered to be one of the greatest cornerbacks to ever play the game. Green was inducted into the Pro Football Hall of Fame in 2008.

Ginger Howard is one of the brightest young stars in women's golf. Recently signed to Callaway and has a smile that lights up the room. Ginger is a powerful, young player that is going to play a role in the future of women's golf.

Chris Spencer is an actor, comedian, writer and producer. He was the first host of the syndicated late night talk show Vibe. He has gone on to star in several film projects such as The Sixth Man, Significant Others, and Postal. Chris is also one of the most sought after writers having done projects with Wayans family, Jamie Foxx, and was significant in helping Nick Cannon create MTV's Wild 'N Out.

Charles Woodson, NFL is a cornerback for the Green Bay Packers in the NFL. He played college football at the University of Michigan for the Michigan Wolverines. In 1997, Woodson led the Wolverines to a national championship. He is the only player in the history of NCAA Division 1-A football to win the Heisman Trophy as a primarily defensive player.

We would also like to announce and thank the following for their sponsorship efforts:

BiCE Restorante at Loews Portofino Bay Hotel
Edward Jones (the office of Mike Smith)
H. Upmann 1844 Cigars
MetLife
My Golf Concierge
Perfect Vodka
VegaFina Cigars

For sponsorship information, please contact Lara Ibarra at laralibarra@gmail.com or call (407) 719-4626.

About The All-Star Celebrity Golf Invitational
The All-Star Celebrity Golf Invitational will feature many of the greatest names in sports and entertainment. All proceeds will benefit the Arnold Palmer Hospital for Children and the Winnie Palmer Hospital for Women and Babies. There are many ways to be a part of this extraordinary tournament. Sponsorships are now available and offer a variety of packages that include great ways for your company to participate and be recognized.

For more tournament information or questions, please email ty@golfquests.com, call (407) 656-1655, or visit www.Allstarcelebritygolfinvitational.com.

The Golf Warehouse® Rolls Out a Sweet Deal

TGW.com - The Golf Warehouse®, a division of Redcats USA and the world's #1 online golf retailer, has partnered with 1-800 Flowers and Cleveland Golf to offer an exclusive Valentine's Day promotion that gives golf enthusiasts a sweet deal that will allow them to share the love.

Beginning Friday, January 27, 2012, and running through Thursday, February 9, 2012, golfers can purchase $300 of Cleveland golf product and receive a free $50 1-800 Flowers.com gift certificate, or purchase $500 of Cleveland golf product and receive a free $75 1-800 Flowers.com gift certificate. Just in time for Valentine's Day, golfers can �score' some of the best golf clubs in the industry, and then use their 1-800 Flowers.com gift certificate to order flowers for that someone special.

Visit TGW.com and place an order now to allow time for the email gift certificate to arrive and arrange a flower delivery. It's a deal that will have you smelling like a rose!

TGW.com - The Golf Warehouse® is a premier sporting goods brand in the portfolio of Redcats USA, offering the largest and broadest selection of golf products in the world, including: golf equipment, golf shoes, apparel, accessories, personalized golf items and customized golf clubs. TGW.com - The Golf Warehouse® also has three specialty websites: SoftballSavings.com, BaseballSavings.com and SoccerSavings.com.

5-hour ENERGY® to Sponsor Jim Furyk

Living Essentials, LLC announced today that its 5-hour ENERGY® brand will sponsor professional golfer Jim Furyk for three years beginning with the 2012 season.

Under terms of the agreement, Furyk will wear a 5-hour ENERGY® branded cap during tournaments for all three years, and a 5-hour ENERGY® branded shirt for the first year.

"5-hour ENERGY® is a product I have used for over a year now," said Furyk. "I'm excited to represent a product that I really believe in, and I'm looking forward to introducing new customers to the benefits of 5-hour ENERGY."

Living Essentials, LLC President Scott Henderson said, "Having a person of Jim's talent and integrity representing 5-hour ENERGY® is a great benefit to us. He is the epitome of the 5-hour ENERGY® consumer � busy, hard working and active."

About Jim Furyk
Jim Furyk has 16 PGA Tour wins, including the U.S. Open Championship in 2003. In 2010, Furyk won the FedEx Cup Championship and was named PGA Player of the Year and PGA Tour Player of the Year. He resides in Ponte Vedra, FL, with his wife, Tabitha, and their two children.

About 5-hour ENERGY®
5-hour ENERGY® is a liquid energy shot that provides hours of energy and alertness. It contains a blend of B-vitamins and amino acids, zero sugar and four calories. It is available at retail outlets throughout the United States, Canada, the U.K., Ireland, the Netherlands and Spain.