Rookie Sensation Jiyai Shin Joins Dow Golf Team
TUESDAY, 29 DECEMBER 2009
Submitted By: Mariangela Silvestre
The Dow Chemical Company (NYSE: DOW) and Dow Electronic Materials today announced a sponsorship with LPGA rookie sensation Jiyai Shin. She joins LPGA TOUR player Suzann Petersen and PGA TOUR players Sean O’Hair and Corey Pavin in representing Dow and promoting Dow products that bring value to the golf market.
“Dow Electronic Materials has a significant presence and customer base in Korea, China, Taiwan, Japan, Singapore, and other Asian countries. We’re honored to partner with Jiyai, an exciting player from Korea who has captured the attention of fans around the world”
“We are very proud of our relationships with Suzann, Sean, Corey, and now Jiyai,” said Mike Kolleth, Dow’s global director of advertising and brand. “The personal and professional merit of these athletes make them very credible voices for Dow and allow us to promote the Dow brand to another key influential group in a unique and non-traditional way.”
Dr. Yi Hyon Paik, business group vice president for Dow Electronic Materials, said sponsoring Jiyai Shin is a natural fit for his business. “Dow Electronic Materials has a significant presence and customer base in Korea, China, Taiwan, Japan, Singapore, and other Asian countries. We’re honored to partner with Jiyai, an exciting player from Korea who has captured the attention of fans around the world,” said Paik.
Jiyai Shin currently plays on the LPGA Tour and the LPGA of Korea Tour (KLPGA). In only three years as a professional golfer, Shin has secured 29 wins. In 2008, she won her first LPGA Tour major at the Women’s British Open in Berkshire, England. Her performance in 2009, which included three wins and a dozen top 10 finishes, earned her the Louise Suggs Rolex Rookie of the Year award. She also finished the season as the leading LPGA money winner.
“It is such a joy to be associated with such a world renowned company like Dow,” said Shin. “They are already doing so many wonderful things for the game of golf, so I would like to do my best to support Dow in any way that I can as well.”
n 2008, Dow and PGA TOUR announced a marketing partnership designating Dow the “Official Chemistry Company” of the PGA TOUR, Champions Tour, Nationwide Tour and the Tournament Players Clubs (TPCs). Dow AgroSciences, a wholly owned subsidiary of Dow, is one of the largest suppliers of products designed to manage insects, weeds and diseases in the U.S. golf industry. Dow AgroSciences also supports the Golf Course Superintendents Association of America. Dow offers a wide variety of applications that improve performance, durability and functionality of golf club grips, balls and apparel. Dow also supports The First Tee, a World Golf Foundation initiative that impacts the lives of young people by providing learning facilities and educational programs that promote strong character development and life-enhancing values through the game of golf.
Source: www.pr.com
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