Setanta Sports to Air 2008 World Series of Golf
TUESDAY, 12 AUGUST 2008
LAS VEGAS - World Series of Golf, Inc. (OTCBB: WSGF), a competitive tournament, entertainment, and online enterprise company, has engaged European-based broadcast leader Setanta Sports to air the 2008 World Series of Golf event. Beginning in October, Setanta will feature four separate one-hour segments of the event prior to live broadcasts of PGA Tour events. The agreement marks the company's efforts to broaden its distribution through international media exposure.
The 2008 event will be aired in four separate "runs" during the twelve months following the initial October broadcast. Through repeats, the event will air in its entirety approximately twenty times during this twelve-month period. The World Series of Golf intends to use its land-based event and subsequent syndication as a platform for future international events and leverage the exposure of its patent-pending method of play into a leading global event and online enterprise.
"Bringing the World Series of Golf to international markets is an integral part of our business model," says Terry Leiweke, Chief Executive Officer of World Series of Golf. "This agreement signifies a concerted effort to begin global expansion of our Texas Hold 'Em style of golf competition. Broadcasting our event in Europe through Setanta, a leading sports network with rights to the PGA Tour, will help us bolster our brand recognition and generate further interest in our game. Given the over two million households that watched our U.S. broadcast on CBS, we are confident that Setanta will generate significant interest abroad."
About World Series of Golf
World Series of Golf is a sports and entertainment company founded in 2004 whose activities include land-based golf events, media, and an online, skill-based method of play for the game of golf. The company's first land-based amateur golf tournament took place in Las Vegas in 2007 and is the basis and launch pad for subsequent events internationally and for the company's overall strategy to leverage its patent-pending method of play, which combines the skill of golf and the wagering format of Texas Hold 'Em poker, into a leading global event and online enterprise. The company plans to achieve its objectives through strategic partnerships, sponsorships, and the founders' extensive experience and contacts in the sports world and broadcasting. For additional information or to register for an event, visit the company's website at www.worldseriesofgolf.com.
About Setanta Sports
As a leading international sports broadcaster with operations in Great Britain, Ireland, Luxembourg, USA, Canada, and Australia, Setanta owns and operates premium sports TV channels that are made available on a subscription basis to residential and commercial customers through satellite, cable, digital terrestrial, broadband, and mobile distribution. Founded in 1992, Setanta now has over three million subscribers to its channels and is believed to be the fastest growing pay television operator in Europe.
For entrance registration, high resolution images, and additional information, visit www.WorldSeriesOfGolf.com. (BUSINESS WIRE)
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